CORVX
Vietnam (Southeast Asia Hub):
Vincom Landmark 81 (72/F), 720A Điện Biên Phủ, Phường 22, Bình Thạnh, Ho Chi Minh City.
United States (North America Hub):
17875 Von Karman Avenue, Suites 150 & 250, Irvine, CA 92614.
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Retail & E-Commerce
Scaling Global Retail Platforms
Your customers don't see channels—they see your brand.
Project Overview
Corvx unified the online and offline operations of a multi-country retail brand, integrating ERP, e-commerce, and mobile platforms into a seamless omni-channel ecosystem. The engagement delivered a 360-degree customer view, real-time inventory visibility across 200+ locations, and a mobile app that drove 300% higher engagement than the previous solution.
About The Client
The client is a lifestyle retail brand operating 200+ stores across 6 countries with a growing e-commerce presence. Despite strong brand recognition, their technology was siloed—the website, stores, and warehouse systems couldn't share data. A customer who browsed online and bought in-store was invisible to the CRM. Inventory accuracy was below 70%, leading to stockouts on bestsellers and overstock on slow movers.
The Challenges
What stood in the way
01
Data Silos Across Channels
The POS system, e-commerce platform, and warehouse management system used different databases with no synchronization. Customer purchase history was fragmented, making personalization impossible.
02
Inventory Blind Spots
With 200+ locations and no real-time visibility, the merchandising team relied on weekly spreadsheet reports. Stockouts cost an estimated 12% of potential revenue during key promotions.
03
Mobile Experience Gap
The existing mobile app was a thin wrapper around the mobile website with no offline capabilities, no loyalty integration, and a 2.1-star rating on app stores.
Our Solutions
How we solved it
Omni-Channel Data Platform
We designed a unified data layer that syncs customer profiles, purchase history, and preferences across POS, e-commerce, and CRM in real-time. A customer who adds an item to their online cart can now complete the purchase in-store seamlessly.
Real-Time Inventory Engine
A distributed inventory system with sub-second sync across all 200+ locations. Store associates can check system-wide stock from a handheld device. The engine also powers demand forecasting models that predict restocking needs 72 hours in advance.
Native Mobile App with Loyalty
A ground-up native mobile app with barcode scanning, in-store navigation, personalized offers, and an integrated loyalty program. Offline-capable with smart sync when connectivity resumes.
The Results
The omni-channel platform launched across all markets within 8 months. Revenue per customer increased by 23%, inventory accuracy improved to 96%, and the new mobile app achieved a 4.7-star rating within its first quarter.
300%
Higher Mobile Engagement
96%
Inventory Accuracy (from 70%)
23%
Increase in Revenue per Customer
4.7★
App Store Rating
Technical Overview
Built with
Backend & Integration
- Node.js
- Odoo ERP
- Oracle Commerce
- Apache Kafka
Mobile
- Swift (iOS)
- Kotlin (Android)
- Firebase
- Realm DB
Data & Analytics
- Snowflake
- dbt
- Looker
- Python
Infrastructure
- GCP (GKE, Cloud SQL, Pub/Sub)
- Terraform
- ArgoCD
Our Approach
Region-by-Region Rollout
Phase 1: Data Architecture
2 monthsDesigned the unified data model and integration layer. Mapped all existing data sources and built ETL pipelines for migration.
Phase 2: Inventory & ERP Integration
3 monthsConnected all 200+ locations to the real-time inventory engine. Integrated with Odoo ERP and Oracle Commerce.
Phase 3: Mobile & Loyalty Launch
2 monthsBuilt and launched the native mobile app with loyalty program in the home market. Iterated based on early user feedback.
Phase 4: Multi-Market Expansion
3 monthsRolled out to remaining 5 countries with localization, currency support, and regional compliance adjustments.
Core Capabilities
What we brought to the table
Omni-Channel Integration
Unified data across web, mobile, and in-store touchpoints for a single customer view.
Inventory Intelligence
Real-time stock visibility across 200+ locations with 72-hour demand forecasting.
Mobile Experience
Native apps with loyalty, barcode scanning, and offline capability that drove 300% engagement lift.
The Methodology
Iterative, Region-by-Region Rollout
We didn't go big-bang. We launched in one market, learned, optimized, and then expanded. Each subsequent market launch was faster and smoother than the last—the sixth market went live in just 2 weeks.
“
The transition had a tremendous impact on our revenue and operations. We went from guessing our inventory to knowing it in real-time. Our customers finally experience one brand, not fragmented channels.— VP of Digital, Retail Brand
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