CORVX
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Vincom Landmark 81 (72/F), 720A Điện Biên Phủ, Phường 22, Bình Thạnh, Ho Chi Minh City.
United States (North America Hub):
17875 Von Karman Avenue, Suites 150 & 250, Irvine, CA 92614.
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Social & Mobile
Talent Content Platform Launch
Real-time actions and live streaming that scale.
Project Overview
Corvx built the mobile app, CMS, and website for a youth-oriented talent contest platform—from concept to 50,000+ downloads. The app supports real-time live streaming, video uploads, social interactions, and gamified talent contests with definitive gamification mechanics. It became one of the fastest-growing social entertainment platforms in its market within months of launch.
About The Client
The client is an entertainment startup that wanted to create a new category: social talent contests. Think of it as a talent show meets social media—where young creators upload performance videos, compete in themed contests, and build followings through live streaming. The vision was ambitious, the timeline was tight, and the technical bar was high: real-time video, massive concurrent users, and seamless social features.
The Challenges
What stood in the way
01
Real-Time Performance at Scale
The app needed to support thousands of concurrent live streams, real-time voting, and instant social interactions—all without lag. Any latency during a live contest would kill the experience.
02
Content Moderation at Volume
With user-generated video content from a young audience, content moderation was not optional—it was a legal and ethical requirement. The system needed to handle automated and human review workflows.
03
Gamification That Drives Retention
The client wanted more than basic likes and follows. They needed a gamification system that created genuine competition, progression, and reward—mechanics that would keep users coming back daily.
Our Solutions
How we solved it
High-Performance Live Streaming
We built a custom live streaming infrastructure using WebRTC for low-latency broadcast and HLS for large-audience distribution. Real-time interactions (voting, comments, gifts) were powered by WebSocket connections with sub-100ms delivery.
AI-Assisted Content Moderation
A multi-layer moderation pipeline: automated AI screening for explicit content, a queue system for human review of flagged items, and real-time reporting tools for community members. Review turnaround averaged under 15 minutes.
Contest & Gamification Engine
A full gamification system with leagues, XP progression, badge collections, themed contests with brackets, fan voting mechanics, and a virtual economy for gifting and rewards.
The Results
The app launched to immediate traction in the Southeast Asian market. It achieved 50,000+ downloads in its first quarter, became the first social entertainment talent contest app in its market, and sustained strong daily engagement driven by its gamification mechanics.
50K+
Downloads in First Quarter
<100ms
Real-Time Interaction Latency
First
Social Talent Contest App in Market
4.5★
Average App Store Rating
Technical Overview
Built with
Mobile
- Swift (iOS)
- Kotlin (Android)
- Firebase
- Realm
Backend
- Node.js
- Go-Lang (streaming)
- PostgreSQL
- MongoDB
Streaming & Real-Time
- WebRTC
- HLS
- Socket.io
- Redis Pub/Sub
AI & Moderation
- Google Cloud Vision
- Custom TensorFlow models
- Moderation Dashboard (React)
Our Approach
Ship Fast, Iterate Faster
Phase 1: Core App Build
3 monthsNative iOS and Android apps with user profiles, video upload, social feed, and basic contests. Backend infrastructure and CMS for content management.
Phase 2: Live Streaming
6 weeksBuilt the live streaming engine, real-time voting, and interactive overlay system. Load tested with 5,000 concurrent viewers.
Phase 3: Gamification & Moderation
6 weeksImplemented the full contest engine, XP system, badges, and AI-assisted content moderation pipeline.
Phase 4: Launch & Growth
OngoingApp store optimization, crash monitoring, feature analytics, and weekly iteration cycles based on user behavior data.
Core Capabilities
What we brought to the table
Mobile App
Native iOS and Android with live streaming, real-time voting, and social features.
Backend & CMS
Scalable infrastructure handling thousands of concurrent streams and millions of interactions.
Gamification
Leagues, XP, badges, and contests that drove daily retention and viral growth.
The Methodology
Full-Stack Collaboration, Parallel Tracks
Our mobile, backend, and front-end developers worked in three parallel tracks—shipping features on a weekly cadence with minimal cross-team dependencies. Every week, we had something new for users to experience.
“
They delivered a performant application that handles real-time activities and live streaming seamlessly. The team excellently managed all tasks, promptly completed features, and were supportive and friendly throughout the entire engagement.— Product Manager, Talent Platform
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